Website privacy notice

At Charles Tyrwhitt we think that privacy is like a good shirt: essential to modern living. We respect your privacy and are committed to protecting your personal data.

This privacy policy provides you with information on how we collect and process your personal data through:

your use of our website (www.charlestyrwhitt.com) (including any information submitted through our live chat function)

purchasing products in our retail stores

opening an account with us or signing up to receive our newsletters or email subscriptions

purchasing our products on our website

taking part in a competition or survey

contacting our call centre

fulfilment of any purchase orders

1. IMPORTANT INFORMATION AND WHO WE ARE

Charles Tyrwhitt Shirts Limited (“we”, “us” and “our”) are a company registered in England and Wales with company number 02914928. We are the controller of your personal data. If you have any questions about this privacy policy, our privacy practices or your personal data, please contact us:

Postal and registered office address: Charles Tyrwhitt Shirts Limited, Ground Floor, Cottons Centre, Cottons Lane, London SE1 2QG
Email address: datacontroller@ctshirts.co.uk

You may also contact our Data Protection Officer:

Postal address: The Data Protection Officer, Charles Tyrwhitt Shirts Limited, Ground Floor, Cottons Centre, Cottons Lane, London SE1 2QG
Email address: dpo@ctshirts.co.uk

2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products you have purchased from us
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties, your communication preferences and open rates and click through rates on email marketing campaigns through the use of Pixels.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. Our website is not intended for children and we do not knowingly collect data relating to children.

3. HOW YOUR PERSONAL DATA IS COLLECTED

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data when visiting our retail stores, by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

purchase our products, either online, via our customer service team or in our stores;
create an account on our website or provide information when visiting our stores;
request marketing to be sent to you;
enter a competition, promotion or survey; or
give us feedback or contact us by any means with queries, complaints etc.

Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties and/or public sources as set out below:
- Technical Data from the following parties:
  - analytics providers such as Google based inside the EU;
  - advertising networks such as Epsilon and the Abacus Alliance based in the UK; and
  - search information providers such as Google based inside the EU.
- Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Adyen and Amazon Shipping based inside the EU.
- Identity and Contact Data from data brokers, aggregators or trusted data pooling retail partners such as Epsilon and Experian based in the UK. These partners manage prospect pools on behalf of UK retailers.
- Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU.

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

We have set out below a description of all the ways we plan to use your personal data, the legal bases we rely on to do so and our legitimate interests where appropriate. We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

OW WE USE YOUR PERSONAL DATA
Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new customer	Identity Contact	Performance of a contract with you
To process and deliver your order including managing payments, fees and charges	Identity Contact Financial Transaction Marketing and Communications	(a) Performance of a contract with you (b) Necessary for our legitimate interests
To manage our relationship with you which will include: Notifying you about changes to our terms or privacy policy Asking you to leave a review or take a survey	Identity Contact Financial Transaction Marketing and Communications	Performance of a contract with you Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To manage our relationship with you which will include: Notifying you about changes to our terms or privacy policy Asking you to leave a review or take a survey	Identity Contact Profile Marketing and Communications	Performance of a contract with you Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey	Identity Contact Profile Usage Marketing and Communications	Performance of a contract with you Necessary for our legitimate interests (to study how customers use our products, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	Identity Contact Technical	Necessary for our legitimate interests (for operating our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	Identity Contact Marketing and Communications Profile Usage Technical	Necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	Technical Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you	Identity Contact Marketing and Communications Profile Usage Technical	Necessary for our legitimate interests (to develop our products/services and grow our business)

5. MARKETING AND OPTING OUT

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.

We may from time to time share your personal data with our trusted third parties including Epsilon and the Abacus Alliance. We do this based on our and their legitimate interests, including promoting our and their products.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time by using the above contact details.

Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product purchase, product experience or other transactions.

6. CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

7. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the parties set out below for the purposes set out in the table above.

Any member of our corporate group (if any) as defined by section 1159 of the Companies Act 2006 or one of our connected companies.
Service providers acting as processors based in EU/UK or outside of the European Economic Area (EEA) who provide IT and system administration services, customer support and delivery services.
HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the UK who require reporting of processing activities in certain circumstances.
Our professional advisors.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
Third parties which we may be under a duty to disclose or share your personal data to comply with any legal obligation, enforce a legal obligation or to protect the rights, property or safety of Charles Tyrwhitt, our customers or others.
Our trusted third party retail partners for the purpose of data pooling or any other third party with your prior consent.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8. INTERNATIONAL TRANSFERS

We may transfer and store your personal data outside of the UK and the EEA. Many of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

9. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. YOUR DUTY TO INFORM US OF CHANGES

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

11. THIRD-PARTY LINKS

Our website or any of our publications may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

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