The Shirt That Launched A Million Careers

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It all started with a white Non-Iron Twill Shirt in 1986. Since then, we’ve designed a whole host of essential white shirts, and sold over 10 million to date! We have one for every scenario. Smart, smart-casual and casual dress codes are all sorted - from a relaxed Washed Oxford to a sharp Non-Iron Stretch Twill, make it a white shirt.

Buy any 4, save CHF 265

shop white shirts

The White Non Iron Twill

4 for CHF 249, save up to CHF 265

The shirt that started it all. Our white Non-Iron Twill was our first ever shirt, and it'll be the first one you reach for. 100% cotton, a timeless weave and a smooth finish.
Job done.

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The Non-Iron Poplin

4 for CHF 249, save up to CHF 265

You can't beat poplin for a lightweight, breathable weave. This warm-weather essential can be dressed up and down effortlessly. Team it with tailoring for balmy office days, or wear it solo with chinos for smart-casual dress codes.

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The Non-Iron Royal Oxford

4 for CHF 249, save up to CHF 265

The boardroom to bar shirt. The basket weave is super smart, with a little texture for added flair. This elegant shirt works just as well in the office as it does for dinner and drinks after.

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The Non-Iron Stretch Twill

4 for CHF 249, save up to CHF 265

Our beloved twill weave, in a new stretch fabric. The cotton nylon blend has an extra smooth feel, it's lightweight, breathable and ready to make warm days comfortable thanks to naturally moisture-wicking properties.

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Non-Iron Stretch Oxford Shirt

4 for CHF 249, save up to CHF 265

Your favourite Oxford weave, but not as you know it – we've reengineered it for elevated comfort and flexibility thanks to added stretch. Touches like a button-down collar make this shirt a smart-casual hero.

Button-down Collar

Pure Linen Shirt

4 for CHF 249, save up to CHF 265

100% linen, 100% style. This versatile hot weather essential can be dressed up and down effortlessly. Team it with tailoring for balmy office days, and be sure to pack it with you for your beach break.

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Moisture Wicking

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Temperature Regulating

Non-Iron Oxford Shirt

4 for CHF 249, save up to CHF 265

The boardroom to bar shirt. The pinpoint Oxford weave is super smart, with a little texture for added flair. This elegant shirt works just as well in the office as it does for dinner and drinks after.

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Stretch Washed Oxford Shirt

99 CHF

4 for CHF 249, save up to CHF 265

Every man needs a Washed Oxford in white. Wear this relaxed piece with everything from jeans to shorts to chinos, under knitwear or a blazer, or even open over your favourite T-shirt.

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Meet the rest of our white shirts.
You can never have too many...

shop white shirts

Button-Down Collar Non-Iron Twill Shirt - White

Button-Down Collar Non-Iron Twill Shirt - White

now CHF 119

CHF 62,25 Multibuy price

Semi-Cutaway Non-Iron Collar Twill Shirt with Printed Trim - White

Semi-Cutaway Non-Iron Collar Twill Shirt with Printed Trim - White

now CHF 119

CHF 62,25 Multibuy price

Extreme Cutaway Collar Non-Iron Twill Shirt - White

Extreme Cutaway Collar Non-Iron Twill Shirt - White

now CHF 119

CHF 62,25 Multibuy price

Cutaway Collar Non-Iron Poplin Shirt - White

Cutaway Collar Non-Iron Poplin Shirt - White

now CHF 99

CHF 62,25 Multibuy price

Tyrwhitt Pique Polo - White

Tyrwhitt Pique Polo - White

now CHF 89

CHF 62,25 Multibuy price

Non-Iron Herringbone Shirt - White

Non-Iron Herringbone Shirt - White

now CHF 119

CHF 62,25 Multibuy price

Luxury Ascot Weave Shirt - White

Luxury Ascot Weave Shirt - White

now CHF 129

CHF 62,25 Multibuy price

1. pick your fabric

From plain and patterned weaves to contrast collars and cuffs

2. pick your fit

Get measured from collar size to sleeve length

3. pick your style

Add contrast stitching and buttons, piping and monograms