Website privacy notice

Privacy Notice

At Charles Tyrwhitt we think that privacy is like a good shirt: essential to modern living. We respect your privacy and are committed to protecting your personal information.


This privacy policy provides you with information on how we collect, use, safeguard, disclose, transfer, access, dispose of and otherwise process personal information of individuals resident in Canada through:


  • Your use of our website (www.charlestyrwhitt.com) (including any information submitted through our live chat function).
  • Purchasing products in our retail stores
  • Opening an account with us or signing up to receive our newsletters or email subscriptions
  • Purchasing our products on our website
  • Taking part in a competition or survey
  • Contacting our call centre
  • Fulfilment of any purchase orders

For the purposes of this privacy policy, personal information shall mean information that can identify an individual directly or indirectly. In certain jurisdictions, personal information does not include information that is used solely for the purpose of communicating or facilitating communication with an individual in relation to their employment, business, or profession.


Important Information and who we are

Charles Tyrwhitt Shirts Limited (“Charles Tyrwhitt”, “we”, “us” and “our”) are a company registered in England and Wales with company number 02914928. If you have any questions about this privacy policy, our privacy practices or your personal information, please contact our Privacy Officer at:


  • Postal address: The Privacy Officer, Charles Tyrwhitt Shirts Limited, Ground Floor, Cottons Centre, Cottons Lane, London SE1 2QG
  • Contact Data includes delivery address, email address and telephone numbers.
  • Email address: dpo@ctshirts.co.uk

The personal information we collect about you

We may collect, use, store and transfer different kinds of personal information about you, which includes, but is not limited to:


  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties, your communication preferences and open rates and click through rates on email marketing campaigns through the use of Pixels


We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal information but is not considered personal information in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this privacy policy.


We do not collect the following categories of personal information about you: race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, or genetic and biometric data. Nor do we collect any information about criminal convictions and offences. Our website is not intended for children and we do not knowingly collect personal information relating to children. If you are an individual under the age of majority, you must access or use our website only with the permission and involvement of your parent or guardian.


How your personal information is collected

We use different methods to collect data from and about you including through:


  • Direct interactions. You may give us your Identity, Contact and Financial Data when visiting our retail stores, by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal information you provide when you:
    • purchase our products, either online, via our customer service team or in our stores:
    • create an account on our website or provide information when visiting our stores;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us feedback or contact us by any means with queries, complaints etc.
  • Automated technologies or interactions.As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal information by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Some cookies are automatically deactivated upon your access and use of our website. However, unless you activate cookies, you may be unable to fully utilize and access all areas and features of the website. You may activate cookies by visiting our website and clicking “Activate Cookies”. Some third-party service providers may also place their own cookies on your browser. Note that this privacy policy only covers Charles Tyrwhitt’s use of cookies and does not include use of cookies by such third parties. Please see our cookie policy for further details.
  • Third parties or publicly available sources. We may receive personal information about you from various third parties and/or public sources as set out below:
    • Technical Data from the following parties:
      • analytics providers such as Google
      • advertising networks such as Epsilon and the Abacus Alliance
      • search information providers such as Google
    • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services such as Adyen and Amazon Shipping
    • Identity and Contact Data from data brokers, aggregators, or trusted data pooling retail partners such as Epsilon and Experian. These partners manage prospect pools on behalf of retailers.
    • Identity and Contact Data from publicly available sources.

The Right to Rectification

You are entitled to have the information that we hold about you rectified if it is inaccurate or incomplete.


If you believe that the information that we hold about you is inaccurate, incomplete or out of date then please let the Data Controller know.


We will also inform any third parties of the rectification in order that they can update their records too.


How We Use Your Personal Information

We will only use your personal data when the law allows us to.


Personal information may be collected by us for purposes that include, but are not limited to:




How We Use Your Information
Purpose/Activity Type of data
To register you as a new customer
  1. Identity
  2. Contact
To process and deliver your order including managing payments, fees and charges
  1. Identity
  2. Contact
  3. Financial
  4. Transaction
  5. Marketing and Communications
To manage our relationship with you which will include:
  1. Notifying you about changes to our terms or privacy policy
  2. Asking you to leave a review or take a survey
  1. Identity
  2. Contact
  3. Financial
  4. Transaction
  5. Marketing and Communications
To manage our relationship with you which will include:
  1. Notifying you about changes to our terms or privacy policy
  2. Asking you to leave a review or take a survey
  1. Identity
  2. Contact
  3. Profile
  4. Marketing and Communications
To enable you to partake in a prize draw, competition or complete a survey
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  1. Identity
  2. Contact
  3. Technical
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  1. Identity
  2. Contact
  3. Marketing and Communications
  4. Profile
  5. Usage
  6. Technical
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  1. Technical
  2. Usage
To make suggestions and recommendations to you about goods or services that may be of interest to you
  1. Identity
  2. Contact
  3. Marketing and Communications
  4. Profile
  5. Useage
  6. Technical

We may also use your personal information to comply generally with laws and applicable statutory requirements.

Use of Automated Decision System

Charles Trywhitt utilizes technology which may collect personal data to make predictions, recommendations or decisions about you based exclusively on the automated processing of your personal information. You may request information with respect to any automated decisions that have been made based on the collection of your personal information, and the reasons and parameters which led to that decision. You may also correct the personal information that was used to render the prediction, recommendation or decision, and have the right to submit observations to our Privacy Officer who may review and re-assess the decision which was made by automated means.

Marketing and Opting Out

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.


You will receive marketing communications from us if you have opted in to receive such communications.


We may from time to time share your personal information with our trusted third parties including Epsilon and the Abacus Alliance.


You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time by using the above contact details.


Where you opt-out of receiving these marketing messages, this will not apply to personal information provided to us as a result of a product purchase, product experience or other transactions.


Change of Purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.


If we need to use your personal information for an unrelated purpose, we will notify you.


Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


Important Information and who we are

Charles Tyrwhitt Shirts Limited (“Charles Tyrwhitt”, “we”, “us” and “our”) are a company registered in England and Wales with company number 02914928. If you have any questions about this privacy policy, our privacy practices or your personal information, please contact our Privacy Officer at:


  • Postal address: The Privacy Officer, Charles Tyrwhitt Shirts Limited, Ground Floor, Cottons Centre, Cottons Lane, London SE1 2QG
  • Contact Data includes delivery address, email address and telephone numbers.
  • Email address: dpo@ctshirts.co.uk

The personal information we collect about you

We may collect, use, store and transfer different kinds of personal information about you, which includes, but is not limited to:


  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties, your communication preferences and open rates and click through rates on email marketing campaigns through the use of Pixels

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal information but is not considered personal information in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this privacy policy.


We do not collect the following categories of personal information about you: race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, or genetic and biometric data. Nor do we collect any information about criminal convictions and offences. Our website is not intended for children and we do not knowingly collect personal information relating to children. If you are an individual under the age of majority, you must access or use our website only with the permission and involvement of your parent or guardian.

International Transfers

We may transfer and store your personal information outside of Canada. Many of our external third party service providers are based outside of Canada so their processing of your personal information will involve a transfer of outside of Canada. You acknowledge and agree that, as a result, your personal information may be processed, used, stored or accessed in other jurisdictions and may be subject to the laws of those jurisdictions. For example, information may be disclosed in response to valid demands or requests from government authorities, courts, or law enforcement in other countries.


If you are an individual resident in the province of Quebec, please note that your personal information may be transferred outside of the province.


Date Security

We have put in place industry standard security measures designed to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.


Despite the foregoing security measures and significant steps that we have taken to protect your personal information, no company can fully eliminate all security risks associated with the processing of personal information. With that in mind, we cannot guarantee the security of any personal information provided to or received by us. We encourage you to keep watch for communications that are suspicious, and report any suspicious activity to us as soon as possible.


In the event there has been a breach of our security safeguards which involve your personal information, including the unauthorized access, use or disclosure of your personal information, loss of your personal information, or other breach, and where there is a risk that significant harm will come to you as a result of that breach, we will notify you of the breach and report the breach to the Privacy Commissioner and to the Commission d’accès à l’information if the breach affects residents of Quebec.


Your Duty to Inform us of Changes

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.


Third-Party Links

Our website or any of our publications may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.


Data Retention

We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. Once your Personal Information is no longer needed, we will securely and effectively dispose of it.


To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


Details of retention periods for different aspects of your personal information are available in our retention policy which you can request from us by contacting us.


Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal information.


  • Request access to your personal informationThis enables you to receive a copy of the personal data we hold about you.
  • Request correction of your personal information This enables you to have any incomplete or inaccurate personal information we hold about you corrected, though we may need to verify the accuracy of the new personal information you provide to us.
  • Request erasure of your personal informationThis enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where we may have processed your information unlawfully or where we are required to erase your personal information to comply with local law. However we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Request transfer of your personal data. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to personal information which you provided to us.
  • Right to withdraw consent.Where we are relying on consent to process your personal information, you can withdraw consent at any time, subject to certain legal and contractual limitations,. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
  • Other Privacy Rights. Canadian residents have the right to receive information that identifies any third-party companies or individuals that we have shared your personal information with, as well as a description of the categories of personal information disclosed to that third party. You may obtain this information once a year and free of charge by our Privacy Officer.
  • Withdraw consentat any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact our Privacy Officer.


You have the right to make a complaint at any time to the relevant data protection authority. We would, however, appreciate the chance to deal with your concerns before you make a complaint, so please contact us in the first instance.



No fee usually required

We will provide access to your personal information at minimal or no cost, or explain our reason for denying access.


What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


Time limit to respond

Other than in certain limited circumstances, we will respond to requests within 30 days. In the case of any delay, we will notify you and keep you updated.